trend by developing entrepreneurship courses and majors. This is total nonsense and here’s three reasons why.
1.) Can’t Manufacture Risk Takers
The biggest thing that separates entrepreneurs from employees is that entrepreneurs are risk-takers. You simply can’t manufacture risk-takers. The higher education system serves the purpose of manufacturing like-minded clones with the same attributes and mentalities. When I say clones, I’m not trying to be disrespectful, but I’m not sure there’s any other way to sugarcoat the truth. A clone by definition is a model that matches another with the same characteristics. Think about how detrimental it would be if entrepreneurs were all walking around with the same thought processes and approach to business. We’d never innovate. At the core of entrepreneurship is the idea of individualism. Individualism is not an attribute that is encouraged in the classroom setting and it never will be. It would force a learning environment with limited curriculum because in an environment that cultivates the growth of individuals, there’s no way to appropriately grade each individual student. Are you supposed to give one kid an “A” because his idea and business plan worked, but then you give another kid an “F” because theirs didn’t? This is why teaching entrepreneurship in the classroom makes no sense.
College by default is the average person’s Plan A and Plan B. Think about it. Even when young adults aren’t necessarily excited about going to college they’re pressured by their parents and they’re told, “you need to graduate from college so you have something to fall back on.” Entrepreneurs don’t look for things to fall back on and they’re not fond of Plan Bs. They go all in.
2.) Methodologies Will Be Outdated Before Graduation
Selling products and services is less about having the greatest quality or the best solution. It’s more about having distribution and the best marketing. Gaining distribution comes down to building relationships, pounding the pavement and closing deals, and marketing comes down to connecting with the consumer’s deepest emotional wants, needs and desires. In this day and age with mass media proving to be less and less effective, businesses that are doing well are utilizing alternative marketing methods. They’re building their email lists, social media following and they’re prioritizing their customer service experience. Since marketing continues to evolve at such a rapid pace the notion that you can learn how to market a business in a classroom is downright laughable. Before you graduate the game will have changed 10 times over. What you previously learned for four years will no longer be as effective or relevant. This is even true for distribution. Since the barriers to entry for an entrepreneur have become smaller and smaller, more and more companies are selling their products or services online. This allows entrepreneurs to cut out the retail middle man and sell direct to the consumer, so while you’re wasting your time in college learning models and theories; they’ll all be obsolete no matter what part of the entrepreneurial ladder they rest on.
3.) The World’s Most Prominent Entrepreneurs Studied in the Field
I could make a page-long list with the names of entrepreneurs that didn’t graduate from college or get a degree in entrepreneurship. I could also use these people as examples for why learning entrepreneurship in the classroom is unnecessary and nonsensical. Many would retort that that list doesn’t accurately reflect the full spectrum of entrepreneurs who are successful. We’d both be right. However, there’s something to be said about the fact that most of the world’s most successful entrepreneurs never studied entrepreneurship in the classroom. There’s also something to be concerned about when we try to manufacture entrepreneurs the way we manufacture employees. I believe it will destroy the allure and beauty of entrepreneurship.
What always drew me to entrepreneurship was the idea that I could pursue my dreams building a business and achieve success based purely on a good idea, providing something of value and busting my butt to bring it to the world. This entrepreneurial spirit keeps the playing field level, because at the core of entrepreneurship is the idea that anybody with an idea and the fortitude to push through can achieve success. This is why entrepreneurship can’t and shouldn’t be taught in the classroom, because the entrepreneurial environment of risk, change and individualism that makes entrepreneurs successful can’t be taught, it must be experienced in the field.